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© 2023

DESIGN / ART DIRECTOR

© 2023

DESIGN / ART DIRECTOR



   






Karim Kadi is a multi-disciplinary creative who focuses on visual identity. His work consists of concepting and generating innovative new ideas for brands and can be seen across digital design and campaign art direction.

Notable highlights include, being awarded a D&AD Yellow Pencil and featured in publications such as Elle, Esquire, Dazed and Vogue.com.



Based in London, UK

Campaign       
AirSupport Bra



A breakthrough in comfortable high support that feels light as air.

No pressure. No pain. No limits.









Concept

This bra holds nothing back.


A global campaign to launch Lululemon’s newest innovation in bras. A breakthrough in comfortable high support that feels light as air.

The AirSupport bra introduces runners to a new reality—where there is no compromise; their goals can be realized, and there's nothing holding them back. All that's left to do is take comfort, high support, and possibility, and run with it.







Visual Identity
We wanted to create a refined confidence for the AirSupport Bra. The typography developed for this campaign brings authority to the innovation of the bra. Opting for a clean typesetting approach gave it a technical feel while ensuring it didn't overshadow the emotive photography.














Roles
Sr. Art Director: Michael Mavian
Sr. Copy Director: Arrabelle Stavroff
Art Director / Sr. Designer: Karim Kadi
Sr. Copy Writer: Kim Buziak 
Stylist: Hillary Russel
Producer: Christine Nairne
Photographer: Jackie Beale 
CGI Production: The Mill
Video Production: Wavelength