Campaign
AirSupport Bra
A breakthrough in comfortable high support that feels light as air.
No pressure. No pain. No limits.
Concept
This bra holds nothing back.
A global campaign to launch Lululemon’s newest innovation in bras. A breakthrough in comfortable high support that feels light as air.
The AirSupport bra introduces runners to a new reality—where there is no compromise; their goals can be realized, and there's nothing holding them back. All that's left to do is take comfort, high support, and possibility, and run with it.
![](https://freight.cargo.site/t/original/i/13a533ef03681ef53b7204e6bad89833c0b4cc8a61dd7b3bb18f7f39b2a16ce5/2021_AirSupportBra_Run_JB_000154_EXT_R.jpg)
![](https://freight.cargo.site/t/original/i/994829592312bd613bb938b338514c76d8b4b1fd4d0b6b4c4be2f2038848be72/2021_AirSupportBra_Run_ZM_050023_R.jpg)
![](https://freight.cargo.site/t/original/i/66c50bc8c7252fffbbe0d25e022e34b3a5c76f5d81fdf11ac720b5bb95ae01f4/2021_AirSupportBra_Run_JB_041614_R-v2.jpg)
![](https://freight.cargo.site/t/original/i/93b544725cccfb81bba40a14aeb4fa69d88e461d32cac001904018e53951f987/2021_AirSupportBra_Run_JB_010846_R.jpg)
![](https://freight.cargo.site/t/original/i/dfa9b9ea19124c211549cfbb263f3dc155bf993221395b09b96727ae58de34aa/2021_AirSupportBra_Run_ZM_060297_R.jpg)
![](https://freight.cargo.site/t/original/i/5d21f308fb8aee37518b824eb42f0d77d5240053b9a6b317f869becd6273aea5/2021_AirSupportBra_Run_JB_042854_R.jpg)
Visual Identity
We wanted to create a refined confidence for the AirSupport Bra. The typography developed for this campaign brings authority to the innovation of the bra. Opting for a clean typesetting approach gave it a technical feel while ensuring it didn't overshadow the emotive photography.
![](https://freight.cargo.site/t/original/i/29ed1fef4c5985270ecaa0b78e81a0dd5df9a7e5182b33808d3e644b27f295bb/2021_AirSupportBra_Run_JB_041823_R.jpg)
![](https://freight.cargo.site/t/original/i/bc55ab0d5d871221c5e3681b23946c0efa21aa0bbc148070a125634448742ef4/2021_AirSupportBra_Run_JB_041684_R.jpg)
![](https://freight.cargo.site/t/original/i/510adec00ec9f1004de66163ecce75ddea2dab84a85212f7b2bed4958034073a/2021_AirSupportBra_Run_JB_010036_R.jpg)
![](https://freight.cargo.site/t/original/i/1a4a3b15557f1af1e099b11cf819d6595fd643f257c90c6a609991f6067ec520/KK_AirSupportBra_Comp_01.jpg)
![](https://freight.cargo.site/t/original/i/d77a21b20f23e3811c4503e068fcf1c92c63a636c0198ef2774879c77d0437bc/KK_AirSupportBra_Comp_02.jpg)
![](https://freight.cargo.site/t/original/i/7217ffd46bf826a86df9b2c091945d4c6e1e978f0ad3860957c1ddf8d56c3c68/KK_PR_Box_02.jpg)
![](https://freight.cargo.site/t/original/i/61bbc1cd3997e6fd12d3c34496e60a4d694789f09967782a55099b09c70dc33d/2021_AirSupportBra_Run_JB_001038_R.jpg)
![](https://freight.cargo.site/t/original/i/20f0ee8a3beed7a5f15e7d85ca3c7fc64fedfe2e0982a2770ad92e50f3f98eca/KK_AirSupportBra_Ribbon_12x.png)
Roles
Sr. Art Director: Michael Mavian
Sr. Copy Director: Arrabelle Stavroff
Art Director / Sr. Designer: Karim Kadi
Sr. Copy Writer: Kim Buziak
Stylist: Hillary Russel
Producer: Christine Nairne
Photographer: Jackie Beale
CGI Production: The Mill
Video Production: Wavelength
Sr. Copy Director: Arrabelle Stavroff
Art Director / Sr. Designer: Karim Kadi
Sr. Copy Writer: Kim Buziak
Stylist: Hillary Russel
Producer: Christine Nairne
Photographer: Jackie Beale
CGI Production: The Mill
Video Production: Wavelength