© 2021

DESIGNER + ART DIRECTOR


© 2021

DESIGNER + ART DIRECTOR



   

     




Karim Kadi is a multidisciplinary creative who focuses on visual identity.

Their work consists of concepting and generating new ideas for brands and can be seen across campaign art direction and brand design.


Constantly seeking new ways of image making, they take a hands-on approach to creative that includes printmaking, 3D rendering, photography and brand strategy.

© 2021

Campaign       
AirSupport Bra

A breakthrough in comfortable high support that feels light as air.

No pressure. No pain. No limits.












Concept

This bra holds nothing back.

The AirSupport bra introduces runners to a new reality—where there is no compromise; their goals can be realized, and there's nothing holding them back. All that's left to do is take comfort, high support, and possibility, and run with it.











Typography
Visually reinforcing the technical innovation by using a type treatment that has a classic yet minimal digital aesthetic. This connects to timelessness and also gives the guest an immediate visual cue to the hidden technology of the shirt.










Roles
Art Director: Cesar Banares
Sr. Graphic Designer: Karim Kadi
Sr. Copy Writer: Kat Hertz
Stylist: Courtney Cho +  Caitlin Sheehan
Producer: Robyn Farnham
Photographer: Fahim Kassam
Motion Designer: John Flores