© 2021

DESIGNER + ART DIRECTOR


© 2021

DESIGNER + ART DIRECTOR



   

     




Karim Kadi is a multidisciplinary creative who focuses on visual identity.

Their work consists of concepting and generating new ideas for brands and can be seen across campaign art direction and brand design.


Constantly seeking new ways of image making, they take a hands-on approach to creative that includes printmaking, 3D rendering, photography and brand strategy.

© 2021

Campaign       
Fundamental T



Some things withstand the test of time. This t-shirt is one of them.








Concept

Greatest of all tees.


The t-shirt’s versatility has a great deal to do with its ability to outlast trends; it’s the only piece of clothing that can be worn for any occasion. Our concept draws from the idea of timelessness—both in style and product benefits—celebrating one perfect t-shirt that is simultaneously simple and special.







Visual Identity
Visually reinforcing the technical innovation by using a type treatment that has a classic yet minimal digital aesthetic. This connects to timelessness and also gives the guest an immediate visual cue to the hidden technology of the shirt.














Roles
Art Director: Cesar Banares
Sr. Graphic Designer: Karim Kadi
Sr. Copy Writer: Kat Hertz
Stylist: Courtney Cho +  Caitlin Sheehan
Producer: Robyn Farnham
Photographer: Fahim Kassam
Motion Designer: John Flores