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© 2023

DESIGNER + ART DIRECTOR

© 2023

DESIGNER + ART DIRECTOR



   

 




Karim Kadi is a multi-disciplinary creative who focuses on visual identity.

Their work consists of concepting and generating new ideas for brands and can be seen through campaign art direction and digital design.


Constantly seeking new ways of image making, they take a hands-on approach to creative that includes printmaking, 3D rendering, photography and brand strategy.

© 2023

Campaign
lululemon leggings



Often imitated, never duplicated.






Concept

True originals.


Lululemon is famous for thier leggings. With over 20 years perfecting them for yoga, running, and training—we reintroduced the lineup of game changers and new favourites.

More than only a leggings launch, we highlighted the diversity and uniqueness of the women who wear them. Casting women who reflect the world around us.






Roles
Art Director: Michael Mavian
Sr. Digital Designer: Karim Kadi
Sr. Copy Writer: Kim Buziak
Photographers: Lauren D Zbarsky