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© 2024

DESIGN / ART DIRECTOR

© 2024

DESIGN / ART DIRECTOR



   






Karim Kadi is a multi-disciplinary creative who focuses on visual identity. His work consists of concepting and generating innovative new ideas for brands and can be seen across digital design and campaign art direction.

Notable highlights include, being awarded a D&AD Yellow Pencil and featured in publications such as Elle, Esquire, Dazed and Vogue.com.



Based in London, UK

Campaign
lululemon leggings



Often imitated, never duplicated.






Concept

True originals.


Lululemon is famous for thier leggings. With over 20 years perfecting them for yoga, running, and training—we reintroduced the lineup of game changers and new favourites.

More than only a leggings launch, we highlighted the diversity and uniqueness of the women who wear them. Casting women who reflect the world around us.






Roles
Art Director: Michael Mavian
Sr. Digital Designer: Karim Kadi
Sr. Copy Writer: Kim Buziak
Photographers: Lauren D Zbarsky