DESIGN / DIRECTION

LULULEMON x BARRY’S—Campaign













What we do as individuals is powerful, but when we come together, we’re Stronger as One.










This collaboration brings the magic of collective sweating to life. Together, we’ll push each other, inspire each other, and do great things.
Reimagining the Red Room

The art direction for this campaign came from the colour red both brands share. We reinterpreted Barry’s workout space from dark and compact, to a light and open environment while staying true to their signature red flood lights.

We focused on creating images with high sweat, grit that this tough workout is known for, while balancing it with camaraderie, connection and fun.



 










 
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