DESIGN / DIRECTION

ON THE MOVE—Campaign













Cue pants with athletic innovation for everyday life. Take that, jeans.



YOUR DAY IS A WORKOUT.




No one is just one thing. We’re parents, entrepreneurs, dancers, explorers, basement DJ’s, wannabe photographers, and fun seekers. Now more than ever, no two days are the same. Cue pants that let us do our thing.





360º Campaign

Focusing on making this campaign scalable to all touch points, we incorporated a creative hierarchy to follow the user’s experience through the campaign.
Remote Capture

In the midst of covid lockdowns, we had the opportunity to extend our reach and work photographers outside of North America. While still creating a consistent look for the campaign.
Global Diversity

Achieving a global representation is not only needed, but ensures we are accurately reflecting the diversity of the world around us.





ATTRACT

Your day is a workout.


ENGAGE

Designed for ___________.


CONNECT

Athletic innovation for everyday life.









 
ALL RIGHTS RESERVED ©