ON THE MOVE—Campaign
Cue pants with athletic innovation for everyday life. Take that, jeans.
YOUR
DAY IS A WORKOUT.
No one is just one thing. We’re parents, entrepreneurs, dancers, explorers, basement DJ’s, wannabe photographers, and fun seekers. Now more than ever, no two days are the same. Cue pants that let us do our thing.
360º Campaign
Focusing on making this campaign scalable to all touch points, we incorporated a creative hierarchy to follow the user’s experience through the campaign.
Focusing on making this campaign scalable to all touch points, we incorporated a creative hierarchy to follow the user’s experience through the campaign.
Remote Capture
In the midst of covid lockdowns, we had the opportunity to extend our reach and work photographers outside of North America. While still creating a consistent look for the campaign.
In the midst of covid lockdowns, we had the opportunity to extend our reach and work photographers outside of North America. While still creating a consistent look for the campaign.
Global Diversity
Achieving a global representation is not only needed, but ensures we are accurately reflecting the diversity of the world around us.
Achieving a global representation is not only needed, but ensures we are accurately reflecting the diversity of the world around us.
ATTRACT
Your day is a workout.
ENGAGE
Designed for ___________.
CONNECT