ON THE MOVE—Campaign



Cue pants with athletic innovation for everyday life. Take that, jeans.










ON THE MOVE—Campaign



Cue pants with athletic innovation for everyday life. Take that, jeans.






Concept—YOUR DAY IS A WORKOUT

No one is just one thing. We’re parents, entrepreneurs, dancers, explorers, basement DJ’s, wannabe photographers, and fun seekers. Now more than ever, no two days are the same. Cue pants that let us do our thing.
Concept—YOUR DAY IS A WORKOUT

No one is just one thing. We’re parents, entrepreneurs, dancers, explorers, basement DJ’s, wannabe photographers, and fun seekers. Now more than ever, no two days are the same. Cue pants that let us do our thing.
360º Campaign

Focusing on making this campaign scalable to all touch points, we incorporated a creative hierarchy to follow the user’s experience through the campaign.


Remote Capture

In the midst of covid lockdowns, we had the opportunity to extend our reach and work photographers outside of North America. While still creating a consistent look for the campaign.


Global Diversity

Achieving a global representation is not only needed, but ensures we are accurately reflecting the diversity of the world around us.
360º Campaign

Focusing on making this campaign scalable to all touch points, we incorporated a creative hierarchy to follow the user’s experience through the campaign.


Remote Capture

In the midst of covid lockdowns, we had the opportunity to extend our reach and work photographers outside of North America. While still creating a consistent look for the campaign.


Global Diversity

Achieving a global representation is not only needed, but ensures we are accurately reflecting the diversity of the world around us.


MESSAGING HIERARCHY

ATTRACT
Your day is a workout.


ENGAGE
Designed for ___________.


CONNECT
Athletic innovation for everyday life.
MESSAGING HIERARCHY

ATTRACT
Your day is a workout.

ENGAGE
Designed for ___________.

CONNECT
Athletic innovation for everyday life.

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︎︎︎/︎︎︎


Creative Team

Art Director
Cesar Banares
Sr. Copy Writer
Kat Hertz
Sr. Graphic Designer
Karim Kadi
Graphic Designer
Lauren Foot
Stylists
Courtney Cho + Erin Johnson
Producer
Sarah Buell
Photographers
Matthew Korinek, Jana Edisonga, Owen Yu + Mateo Garcia
Video Editors
Chad Thornton + Evan Bourque