OUTERWEAR ‘18—Campaign
Running to a beat or last call, our outerwear is ready for any moment, any weather.
ALWAYS ON
State of Transition
Laddering into the design ethos of this collection, our concept focuses on a life from A—B and how a jacket can help you seamlessly adapt to the elements.
Simulated duality is a visual theme featured throughout the campaign to show the transition between spaces and the jacket’s multifunctional capabilities.
Laddering into the design ethos of this collection, our concept focuses on a life from A—B and how a jacket can help you seamlessly adapt to the elements.
Simulated duality is a visual theme featured throughout the campaign to show the transition between spaces and the jacket’s multifunctional capabilities.
︎︎︎/︎︎︎
360º Campaign
15 Jackets, 4 Educational Landing Pages, 3 Pop-Up Shops, 4 Weeks of Social Media Content—this campaign activated on all channels.
Considering the robust application of this campaign we designed into 3 levels of capture: Campaign imagery, 360º view, and Technical Details. This allowed us to keep the campaign fresh over the 4 weeks.
15 Jackets, 4 Educational Landing Pages, 3 Pop-Up Shops, 4 Weeks of Social Media Content—this campaign activated on all channels.
Considering the robust application of this campaign we designed into 3 levels of capture: Campaign imagery, 360º view, and Technical Details. This allowed us to keep the campaign fresh over the 4 weeks.
