DESIGN / DIRECTION

OUTERWEAR ‘18—Campaign













Running to a beat or last call, our outerwear is ready for any moment, any weather.






ALWAYS ON




Bringing you into the weather, not out of it—this outerwear campaign highlights the collection’s technical design features that prepare you for whatever life brings next. Any moment, any weather.
State of Transition

Laddering into the design ethos of this collection, our concept focuses on a life from A—B and how a jacket can help you seamlessly adapt to the elements.

Simulated duality is a visual theme featured throughout the campaign to show the transition between spaces and the jacket’s multifunctional capabilities.  






︎︎︎/︎︎︎

360º Campaign

15 Jackets, 4 Educational Landing Pages, 3 Pop-Up Shops, 4 Weeks of Social Media Content—this campaign activated on all channels.

Considering the robust application of this campaign we designed into 3 levels of capture: Campaign imagery, 360º view, and Technical Details. This allowed us to keep the campaign fresh over the 4 weeks.











 
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