© 2021

DESIGNER + ART DIRECTOR


© 2021

DESIGNER + ART DIRECTOR



   

     




Karim Kadi is a multidisciplinary creative who focuses on visual identity.

Their work consists of concepting and generating new ideas for brands and can be seen across campaign art direction and brand design.


Constantly seeking new ways of image making, they take a hands-on approach to creative that includes printmaking, 3D rendering, photography and brand strategy.

© 2021

Brand Design        
SOMA Skincare



Brand identity for Vancouver-based skincare brand, SOMA.







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Holistic health starts from within. 


SOMA was chosen as the brand’s name as it was derived from the Ancient Greek word ‘σῶμα’ meaning body.

Taking a holistic approach to health and wellness, this local brand infuses CBD into its products for a range of specialized benefits from reducing inflammation to pain relief.









3D Rendering, Packaging Design
I had the pleasure to render some concept packaging for the brand. Using natural lighting and shadows to echo the 100% organic ingredients found in the product.