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© 2023

ART DIRECTOR +
SENIOR DESIGNER

© 2023

SENIOR DESIGNER +
ART DIRECTOR



   






Karim Kadi is a multi-disciplinary creative who focuses on visual identity. His work consists of concepting and generating innovative new ideas for brands and can be seen across digital design and campaign art direction.

Notable highlights include, being awarded a D&AD Yellow Pencil and featured in publications such as Elle, Esquire, Dazed and Vogue.com.



Based in London, UK

Brand Design        
SOMA Skincare



Brand identity for Vancouver-based skincare brand, SOMA.







Wordmark

Holistic health starts from within. 


SOMA was chosen as the brand’s name as it was derived from the Ancient Greek word ‘σῶμα’ meaning body.

Taking a holistic approach to health and wellness, this local brand infuses CBD into its products for a range of specialized benefits from reducing inflammation to pain relief.









3D Rendering, Packaging Design
I had the pleasure to render some concept packaging for the brand. Using natural lighting and shadows to echo the 100% organic ingredients found in the product.