Campaign
SUPERSELF
This is the future of feeling good.
![](https://freight.cargo.site/t/original/i/02935ef7aa6d5df82492a5230f7efb1ffc5993d2fd98e4825e6751310ca2f67d/KarimKadi_SuperSelf_Hero_01.gif)
Concept
Discover your SUPERSELF.
What does it mean to live your best life? For the SUPERSELF campaign, we are exploring a holistic and unconventional approach to wellness—looking beyond the cliches and instead focusing on the most innovative and progressive ideas.
![](https://freight.cargo.site/t/original/i/7253922d805bf330cdb8e82dbc3ec721fe98db49c14e8d40ba378e6c64fc4af1/KarimKadi_Superself_IGPost_04.jpg)
![](https://freight.cargo.site/t/original/i/4f0104f91b8f61b2e0b65913dfc9316b1fde15859e7a77d4d5502310e3f64dca/KarimKadi_Superself_IG_Post_01.jpg)
Visual Identity
Our approach emphasizes the importance of process. Like the journey to achieve overall well-being, the visual idenity showcases the steps taken to create it. We intentionally show the grids and guides to reiterate that the design is never finished and is always a work in progress.
![](https://freight.cargo.site/t/original/i/a12833e85860d33886aed8b420c152a90d36a1b9704a30f0c652a1b5f48fb943/KarimKadi_Superself_IG_Post_02_V2.jpg)
![](https://freight.cargo.site/t/original/i/942d123445031e9e2de8b34dd680091c5517568f72467fa1c9bdfce4f844f7ca/KarimKadi_Superself_IGPost_01.jpg)
![](https://freight.cargo.site/t/original/i/1c3a2f82fc4344df0eeba181f9c2119645d4d1f88f267bebb99a37f848980ade/KarimKadi_Superself_Social_Product.gif)
![](https://freight.cargo.site/t/original/i/75e418f0c76d73eca1f5fcba6bc31fa4bf1092f52a6c75d306a5906119df8a2a/KarimKadi_Superself_Billboard.jpg)
Roles
Sr. Designers: Karim Kadi + Benjamin Stracker
Art Directors: Kieren Dickens, Max Barnett
Fashion Editors: Thea Bichard, Amy Newson
Photographers: Clark Franklin, Zoe Natale Mannella
Digital Artwork - CGI: Sucuc and Bratwurst
Art Directors: Kieren Dickens, Max Barnett
Fashion Editors: Thea Bichard, Amy Newson
Photographers: Clark Franklin, Zoe Natale Mannella
Digital Artwork - CGI: Sucuc and Bratwurst