Campaign
lululemon lab
For the ones who play with the unfamiliar. This is your lab.
![](https://freight.cargo.site/t/original/i/49447875fb7717c10f5d6588c5380461ebe98ab17bc0fedcdd18afa3ac1753cd/2019_07_LabCampaign_OTC_TC_0162_V2.jpg)
![](https://freight.cargo.site/t/original/i/c821f55b14451a1c1677490bf005d77b58d1723430caa63d96616a8bb97dd5cc/2019_07_LabCampaign_OTC_TC_0525.jpg)
Concept
Everyday Experimentation
Lab gives us the space to show up differently and push boundaries. In the congestion of big cities, our concept uncovers unexpected places that provide a feeling of zen and rejuvenation.
![](https://freight.cargo.site/t/original/i/da0b98fc5a86e6e6cdcc78ac89300fcf54d963d0444e0dfcd3fe949dac6220a3/LLL_Lab19_1_2_lg_Masonry_V6.jpg)
![](https://freight.cargo.site/t/original/i/da65ba53776a3786efeb49ecf15bcb978db9b96a35c138b6d64298c001e61e30/2019_07_LabCampaign_OTC_TC_2576.jpg)
![](https://freight.cargo.site/t/original/i/536a96fde024b1fc4ce0ae70d8f9cc55356a9138e567430ac42e798cbb34da27/LLL_Lab19_1_2_lg_Masonry_V4.jpg)
![](https://freight.cargo.site/t/original/i/64af274f3c4e055a049534f50108f22a83aa829768fe5128cdd7e08ab0161413/2019_07_LabCampaign_OTC_TC_4863.jpg)
![](https://freight.cargo.site/t/original/i/b197f41aa9a49a2f43a5b3c80ceee0955fbdb8d3021d5699a7fab2547effaf02/LLL_Lab19_hero_wordmark.jpg)
Roles
Sr. Art Director: Cesar Banares
Art Director / Sr. Designer: Karim Kadi
Sr. Copy Writer: Natasha John
Stylists: Courtney Cho + Erin Johnson
Photographers: Thompson Chan
Art Director / Sr. Designer: Karim Kadi
Sr. Copy Writer: Natasha John
Stylists: Courtney Cho + Erin Johnson
Photographers: Thompson Chan