Campaign
lululemon lab
For the ones who play with the unfamiliar. This is your lab.
Concept
Everyday Experimentation
Lab gives us the space to show up differently and push boundaries. In the congestion of big cities, our concept uncovers unexpected places that provide a feeling of zen and rejuvenation.
Roles
Sr. Art Director: Cesar Banares
Art Director / Sr. Designer: Karim Kadi
Sr. Copy Writer: Natasha John
Stylists: Courtney Cho + Erin Johnson
Photographers: Thompson Chan
Art Director / Sr. Designer: Karim Kadi
Sr. Copy Writer: Natasha John
Stylists: Courtney Cho + Erin Johnson
Photographers: Thompson Chan