Batch.Works logo over a photo of a box of 3D printed objects

A breakthrough in comfortable high support that feels light as air. No pressure. No pain. No limits.

A breakthrough in comfortable high support that feels light as air. No pressure. No pain. No limits.

Client:

Lululemon

Type:

Campaign

,

Photography

Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Project Description

A global campaign to launch Lululemon’s newest innovation in bras. A breakthrough in comfortable high support that feels light as air.

The AirSupport bra introduces runners to a new reality—where there is no compromise; their goals can be realised, and there's nothing holding them back. All that's left to do is take comfort, high support, and possibility, and run with it.

Credits

Sr. Art Director

:

Michael Mavian

Sr. Copy Director

:

Arrabelle Stavroff

Art Director / Sr. Designer

:

Karim Kadi

Sr. Copy Writer

Kim Buziak

Stylist

Hillary Russel

Producer

Christine Nairne

Photographer

Jackie Beale

Video Production

Wavelength

CGI Production

The Mill

Most recent projects

Most recent projects

View all

Team Yonex Lounge

Visions for the Future

AirSupport Bra