Transporting athletes above the clouds, we set out to show athletes a new perspective, Yonex’s Point of View. As a brand driven by innovation and imagination, Yonex isn’t scared to spend time in the clouds and it’s inviting athletes to join them up there. The concept is inspired by one half of Yonex’ logo identity; the blue in its logo represents the sky, a symbol of limitless possibilities where ideas take flight. We wanted athletes to feel that same sense of wonder and inspiration when entering the lounge.

Our goal was to design a space that sparks a sense of stepping into another world. The space itself became an immersive sky, with a 360-degree wrap and reflective surfaces that created a floating feeling. Dominant at the center was a large circular mirror that gave athletes a playful spot to pause, becoming an irresistible photo opportunity. A Team Yonex postcard wall brought athletes together, providing them with a place to connect and leave their mark on the lounge.