Client:
Yonex
Type:
Campaign


ABOUT THE PROJECT
The Strength Behind Her is the first in Yonex’s new athlete video portraits series, designed to showcase Team Yonex players in ways fans haven’t seen before, prioritising personality, depth, and community. The film follows An Se Young as she flees from a high-pressure match into a dreamlike inner world. Here, she reconnects with her brother, parents, and the childhood love of the game that brought her to where she is today.
We wanted to shatter the mould of traditional athlete documentaries, as we felt there were more imaginative, unexpected opportunities to explore in that space. So we dreamed up something different: a visual language that’s more stylised, more cinematic, a bit surreal – the kind of short film that hooks you from the first frame and doesn’t let go.
Credits
Art Director
:
Karim Kadi
Designer
:
Daniella Huynh
Copywriter
:
Serena Coady
Creative Producer
Josh Gan
Creative Director
Mélanie Hubert-Crozet
Strategic Director
Mattijs Devroedt
Production Agency
Souvenir
Director
Min Soo Park
Director of Photography
John Zeng
Editor
Evan Am
Colourist
Sam Gilling
Sound Designer
Samuel Jurkovič
VFX/ CG Artist
Krystof Jezek




