Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects

The Strength Behind Her

The Strength Behind Her

Client:

Yonex

Type:

Campaign

,

None

Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

ABOUT THE PROJECT

The Strength Behind Her is the first in Yonex’s new athlete video portraits series, designed to showcase Team Yonex players in ways fans haven’t seen before, prioritising personality, depth, and community. The film follows An Se Young as she flees from a high-pressure match into a dreamlike inner world. Here, she reconnects with her brother, parents, and the childhood love of the game that brought her to where she is today.

We wanted to shatter the mould of traditional athlete documentaries, as we felt there were more imaginative, unexpected opportunities to explore in that space. So we dreamed up something different: a visual language that’s more stylised, more cinematic, a bit surreal – the kind of short film that hooks you from the first frame and doesn’t let go.

Credits

Art Director

:

Karim Kadi

Designer

:

Daniella Huynh

Copywriter

:

Serena Coady

Creative Producer

Josh Gan

Creative Director

Mélanie Hubert-Crozet

Strategic Director

Mattijs Devroedt

Production Agency

Souvenir

Director

Min Soo Park

Director of Photography

John Zeng

Editor

Evan Am

Colourist

Sam Gilling

Sound Designer

Samuel Jurkovič

VFX/ CG Artist

Krystof Jezek

Most recent projects

Most recent projects